16 Tips for Selling Your Books to Businesses
Prizes. A high-priced or high-valued coffee table book might be offered as a prize in a contest or sweepstakes.
Self-liquidators. Supermarkets could sell your book at a price low enough to entice buyers, but high enough to cover its cost, luring shoppers to their stores.
9. Customize your books by printing the company's logo on the cover. Or, ask the company's president to write the foreword for a custom edition. Or advertise their related products and services in the book or on the back cover. Tailor your book's content to fit special occasions or seasons, to recognize service anniversaries, or to celebrate company landmarks.
- People:
- Brian Jud
Brian Jud is an author, book-marketing consultant, seminar leader, television host and president of Premium Book Company, which sells books to non-bookstore buyers on a non-returnable, commission-only basis and conducts on-site training for publishers' sales forces.
Brian is the author of "How to Make Real Money Selling Books (Without Worrying About Returns)," a do-it-yourself guide to selling books to non-bookstore buyers in large quantities, with no returns. He has written many articles about book publishing and marketing, is the author of the eight e-booklets with "Proven Tips for Publishing Success," and creator of the series of "Book Marketing Wizards." He is also the editor of the bi-weekly newsletter, "Book Marketing Matters."
Brian is the host of the television series "The Book Authority" and has aired over 650 shows. In addition, he is the author, narrator and producer of the media-training video program "You're On The Air."
Reach Brian at BrianJud@BookMarketing.com or visit his website at www.PremiumBookCompany.com