16 Tips for Selling Your Books to Businesses
5. Prospect to find new buyers. Canvass your prospect lists to find new buyers. Approach current customers to find new ways to sell to them. Find new opportunities by researching marketers, C-level executives, human resources (HR) managers, sales managers and meeting planners. Ask for referrals in their company's other divisions and how they could use the content in your other titles. Ask if you could create original content for them.
- People:
- Brian Jud
Brian Jud is an author, book-marketing consultant, seminar leader, television host and president of Premium Book Company, which sells books to non-bookstore buyers on a non-returnable, commission-only basis and conducts on-site training for publishers' sales forces.
Brian is the author of "How to Make Real Money Selling Books (Without Worrying About Returns)," a do-it-yourself guide to selling books to non-bookstore buyers in large quantities, with no returns. He has written many articles about book publishing and marketing, is the author of the eight e-booklets with "Proven Tips for Publishing Success," and creator of the series of "Book Marketing Wizards." He is also the editor of the bi-weekly newsletter, "Book Marketing Matters."
Brian is the host of the television series "The Book Authority" and has aired over 650 shows. In addition, he is the author, narrator and producer of the media-training video program "You're On The Air."
Reach Brian at BrianJud@BookMarketing.com or visit his website at www.PremiumBookCompany.com