21 Publishing Management Tips
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5 On creating ancillary products: "If you have successful product lines, be very picky about what you do to supplement them. If you are fortunate to have a strong brand, obviously it makes wise business sense to play off the brand and add ancillary products. But look at your brand as a valuable, yet depleting resource. Don't overuse it. Overuse can quickly ruin brands. Because products are relatively easy and inexpensive to create, publishing has become such a copycat business. The backlash is that customers and professionals start to tune out at some point and stop buying."
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