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The bulk of the 30+ charts in The Amazon Kindle Report is based on a June 2013 nationally representative survey of U.S. adults while older data was used to assemble trend information. Data on what extent Kindle users are replacing their E-Ink devices with a Kindle Fire, e-book reading habits and more are covered, as well as full demographic data on Kindle Fire owners and Kindle Store users. Additionally, the data puts to rest some often-asked but rarely-answered questions about whether Kindle owners read more and spend more than the average digital book consumer.
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