+33 Million Downloads Spurs Layar Redesign
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Ellen Harvey
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Layar is not only changing how Book Business and Publishing Executive present content, but magazines throughout the U.S. have eagerly embraced AR because the numbers speak for themselves. 45% of readers engage with the Layar app and 87% of those readers interact with the digital content on the page. Those numbers are exciting for magazine companies eager to compete in the digital space.
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Ellen Harvey
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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