The 'Mr. Coffee' of Bookmaking
A close-up look at the Espresso Book Machine and InstaBook Maker, and the future of book-at-a-time technology.
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“Our machines are not intended to produce millions and millions of books at one machine,” says Dane Neller, co-founder and CEO of On Demand Books, which is installing a smaller, cheaper 2.0 version of the Espresso Book Machine at the University of Waterloo in Canada in early 2009. “It is intended to produce fewer copies, but right at the distribution point. I still see a model where publishers could produce a best-seller centrally, but might not need to print all of those centrally.”
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James Sturdivant
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