The 'Mr. Coffee' of Bookmaking
A close-up look at the Espresso Book Machine and InstaBook Maker, and the future of book-at-a-time technology.
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Limitations to the adoption of this technology include cost, which should decrease as more machines are produced (the Espresso 2.0 retails at $88,750), and the current inability to produce case-bound books—not to mention a reluctance on the part of publishers to abandon older distribution models, which Neller says is sometimes driven by a fear of cannibalizing existing inventory. He sees the most viable short-term application of his machine in libraries and campus bookstores, where book-at-a-time technology is already being used.
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James Sturdivant
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