The 'Mr. Coffee' of Bookmaking
A close-up look at the Espresso Book Machine and InstaBook Maker, and the future of book-at-a-time technology.
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“Nontraditional sellers like campus bookstores, libraries, hotels and airports that don’t have those legacy issues are more willing to embrace the technology,” he says. Cash-strapped libraries especially have an opportunity to create a revenue source through these machines, he adds.
Victor Celorio, inventor of the InstaBook, agrees that publishers have, up to this point, been resistant. “The publishing industry has been afraid of losing control of their content. This is why they have been very slow in adapting their books to the new form of distribution our technology offers them,” he says. “Bookstores will not adopt the technology until publishers do, so it is a little bit like the chicken-and-the-egg conundrum.”
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James Sturdivant
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