AppWatch
A look at what publishers are launching in the mobile space.
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Application: Ripley's Believe it or Not
Produced by: Ripley Publishing Ltd. and Conjure
Price: Free
Platform: iOS and Android
Description & Features
● Ripley's Believe it or Not! has released a "container" app which works as a portal to the company's various publications and museums. If that sounds a bit dry—well, this is Ripley's, and the app (developed over the course of a year in partnership with Conjure) is anything but. Users are treated to photo galleries, Ripley's Twitter and Facebook feeds, museum information and (in the near future) downloadable magazines and cartoons. The core of the app's appeal, however, is an Image Recognition (IR) feature dubbed oddSCAN, which Ripley's intends to incorporate into all of its products.
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James Sturdivant
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