A Textbook Case
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For educational publishers in particular, far less time is available for developing products. Almost half of the 50 U.S. states now have textbook "adoption committees" that select textbooks for six or seven years of students' use.
Prior to the adoptions, the states require publishers to submit their intent to enter the process. These are dubbed "adoption calls".
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- Companies:
- AOL
- Webcrafters Inc.
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