Barnes & Noble and A&E Network Partner on Book Promotion to Launch New TV Series 'The Glades'
"We're excited to be partnering with Barnes & Noble on this unique promotion," said Guy Slattery, SVP of Marketing for A&E. "'The Glades' book has all the right ingredients to be essential summer reading and drive awareness for the series premiere in July."
"We are honored to partner with A&E to launch its new drama series with an innovative book-centric promotion that taps our expertise, retail, online and digital channels and reaches our loyal customer base," said Patricia Bostelman, Vice President of Marketing for Barnes & Noble. "We believe our crime and murder mystery-loving customers in particular will enjoy the opportunity to read the script before the show airs. And we're excited to offer "The Glades" to customers as a complimentary book and eBook to be enjoyed on NOOK or another BN eReader software-enabled device."