Third-Generation Kindle Now the Bestselling Product of All Time on Amazon Worldwide

(PRESS RELEASE) SEATTLE, Dec 27, 2010 -- (NASDAQ: AMZN)--Amazon.com today announced that the third-generation Kindle is now the bestselling product in Amazon's history, eclipsing "Harry Potter and the Deathly Hallows (Book 7)." The company also announced that on its peak day, Nov. 29, customers ordered more than 13.7 million items worldwide across all product categories, which is a record-breaking 158 items per second.

"We're grateful to the millions of customers who have made the all-new Kindle the bestselling product in the history of Amazon -- surpassing Harry Potter 7," said Jeff Bezos, Amazon.com founder and CEO. "We're seeing that many of the people who are buying Kindles also own an LCD tablet. Customers report using their LCD tablets for games, movies, and web browsing and their Kindles for reading sessions. They report preferring Kindle for reading because it weighs less, eliminates battery anxiety with its month-long battery life, and has the advanced paper-like Pearl e-ink display that reduces eye-strain, doesn't interfere with sleep patterns at bedtime, and works outside in direct sunlight, an important consideration especially for vacation reading. Kindle's $139 price point is a key factor -- it's low enough that people don't have to choose."

Amazon Worldwide 2010 Holiday Facts (includes www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, and www.amazon.it):
· On Christmas Day, more people turned on new Kindles for the first time, downloaded more Kindle Buy nce, Read Everywhere apps, and purchased more Kindle books than on any other day in history.

· On the peak day this season, Amazon's worldwide fulfillment network shipped over 9 million units across all product categories.

· Amazon shipped to 178 countries.

· One of Amazon's most remote shipments contained the "Tinker Bell and the Great Fairy Rescue," "Toy Story" DVDs, "Chicken Soup for the Dog Lover's Soul," NHL 11, Halo Reach and Call of Duty: Black Ops and was delivered to the hamlet of Grise Fiord, north of the Arctic Circle in Canada.