Encyclopedia of Classical Music’s Marketing Campaign Off on a Good Note
“The NPR Listener’s Encyclopedia of Classical Music” pairs 928 printed pages with 75 hours of music available online.
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Finally, Paré says, “Classical music magazines and classical music critics at big daily newspapers [are also being] targeted.”
But the interactive, online element to the book really opens up some new channels through which the title can be promoted. Paré says Libbey is currently working with Naxos to create a podcast devoted to classical music that will be downloadable through Naxos and iTunes. Naxos also will promote the book on its own site and via product insertions featuring the new release.
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