Encyclopedia of Classical Music’s Marketing Campaign Off on a Good Note
“The NPR Listener’s Encyclopedia of Classical Music” pairs 928 printed pages with 75 hours of music available online.
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The idea behind the online offerings, Paré says, was Libbey’s. He approached Naxos founder Klaus Heymann, and the duo put together the first encyclopedia of its kind with an interactive Web site.
Although she would not release specific data on the book’s initial print run or Workman’s sales goals, Paré admits “… given that Libbey’s last book … sold 174,000 copies and continues to sell, we hope to eventually surpass those sales.”
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