Apple's Agency Model 'Good in Theory' But Jury Still Out, Says Analyst
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INSIDER: How about e-book buyers?
NORRIS: There's limited evidence when you refer to e-book buyers as a whole; as we pointed out in [Simba's] "Trade E-book Publishing," there aren't nearly as many e-book buyers as there are print book buyers, and most of the buyers only purchase a handful of e-books a year which is similar to their print book brethren. When you talk about consumers that tend to consume a lot of e-books, they tend to be more likely to think e-books should be priced less.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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