Apple's Agency Model 'Good in Theory' But Jury Still Out, Says Analyst
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But the thing is, a consumer's ideal world or ideal perception isn't the issue here. There are a lot of consumers out there who buy a car and pay more than they think they should have paid. But like a book, if a car is marketed the right way, and has the reputation of a quality product, there comes a point when the consumer desire wins out over whatever 'am-I-paying-too-much?' questions they might have.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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