Apple's Agency Model 'Good in Theory' But Jury Still Out, Says Analyst
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NORRIS: Yes. We did a poll recently of Kindle owners and they are far more likely to agree that print books are overpriced rather than electronic books. We also have access to national survey data and have been able to compare the population of adults who consider themselves to be Internet addicts or at least very tech savvy with everyone else. The tech-savvy or Internet people are a lot more likely than the average person to consume electronic books, and the former displays some characteristics which suggest they are price sensitive.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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