Applying Smart Customization to Publishing
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Many custom publishing offerings are added over time. Once the initial need is addressed or replaced with lower-cost offerings, these offerings should be eliminated. A common example: cutting apart and rebinding existing books to make a derivative work.
This is labor intensive, expensive work that adds new cost to the title, and usually results in a book that looks worse than the original, yet sells for the same amount. Database-driven custom publishing can eliminate most of the need for cutting and rebinding books, and yields margins at or near those of the original title.
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