Atria Books Employs New Smart Phone Technology to Add Digital Experience to Physical Books
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Microsoft Tag technology also will allow Atria Books to enhance static photo inserts that are featured in many celebrity memoirs. This fall, when Atria publishes Gold medal-winning Olympic speed skater Apolo Ohno’s autobiography, the book will include a video enhanced photo insert. Many of the photographs, which will depict specific races and Olympic moments, will include bar codes that when scanned will take readers to videos that will bring those photographs to life.
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