“Proximity marketing solutions like NFC will allow for seamless and frictionless interactive experience whether this is for interactive content on your phone or mobile wallet commerce opportunities,” says Gary Schwartz, the author of THE IMPULSE ECONOMY. “This new breed of consumer is using the mobile phone in the physical store to select products, research purchases, and act on content.”
About Atria Books
Atria Books is an imprint of Simon & Schuster, a part of CBS Corp. Simon & Schuster is a global leader in the field of general interest publishing, dedicated to providing the best in fiction and nonfiction for consumers of all ages, across all printed, electronic, and audio formats. Its divisions include Simon & Schuster Adult Publishing, Simon & Schuster Children’s Publishing, Simon & Schuster Audio, Simon & Schuster Online, and international companies in Australia, Canada, India, and the United Kingdom.