Guest Column: The Price of E-Popularity
Audio-book sales are up, but revenues are down due to lower-priced
digital downloads.
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Janet Benson
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Those two words—"reduced price"—I believe represent our biggest challenge. As the APA reported in its recent "Sales Survey" (released in June 2010, with data from 2009), audio-book consumers purchased 900,000 more audio books in 2009 than in 2008. That's a 4.7-percent increase in audio-book unit sales. Unfortunately, that resulted in a 12-percent decline in publisher net revenues, due to the lower prices on downloads (and some price decreases overall).
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Janet Benson
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