Audiobooks are a $1 Billion+ Industry and Showing Steady Growth
The Audio Publishers Association releases results from concurrent studies that reveal sales patterns and consumer behavior
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According to the Bowker Market Research consumer survey (titled “Understanding the Audiobook Buyer in the Digital Age”), audiobook listeners love the convenience and ease of the format, especially during car travel. In fact, the overwhelming majority of survey respondents said they listened primarily while in the car and choose audio for its portability. More than two-thirds of recent audiobook buyers described audiobooks as relaxing and a good way to multi-task, also stating that an audio performance makes some books more interesting than they would be in print.
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