Audiobooks are a $1 Billion+ Industry and Showing Steady Growth
The Audio Publishers Association releases results from concurrent studies that reveal sales patterns and consumer behavior
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Educating consumers is also a potential route to expansion. The overwhelming majority of the consumer survey respondents seemed unaware that MP3-CDs are less expensive than traditional CDs and some did not even know whether their CD player had the ability to play MP3-CDs. A full 10% admitted that they were unaware that downloading audiobooks digitally was an option while slightly fewer claimed they didn’t know what file format to buy or were concerned about download time, technical difficulties or losing the file.
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