Author Hopes to Rally Publishers to Help Promote Children’s Literacy: A Q&A with Jon Scieszka, the first National Ambassador for Young People’s Literature
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Extra: Are publishers doing enough to promote all of their books to parents and children?
Scieszka: That’s one area I think they could do more in. Everyone’s chasing the giant blockbuster. They’re trying to figure out what the next “Harry Potter” is going to be. It does a disservice to a lot of books. You don’t have to have a gigantic hit. You can find a real niche audience. If somebody likes a book about raising purple rabbits, it might not sell in the millions, but kids will love it. I don’t think we have to chase that next “Harry Potter” to be successful.
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Peter Beisser
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