Baker & Taylor and Findaway World Launch Multi-Year Agreement for Acoustik™ Audiobooks
CHARLOTTE, N.C., Dec. 11, 2012 /PRNewswire/ -- Baker & Taylor, the world's largest distributor of digital and physical books and entertainment products, announced the launch of a new mobile platform that allows consumers to buy and download digital audiobooks on their Apple and Android devices. Currently, Acoustik is live at selected retailers and is coming soon for libraries. The free app is powered by Findaway World, LLC, an innovative, industry leader in audiobook distribution.
Acoustik currently provides consumers access to nearly 40,000 titles from a wide range of publishers, and a streamlined, intuitive way of downloading and listening to their favorite content anytime, anywhere.
"The release of Acoustik is an important milestone in giving consumers, retailers and publishers more choices in the delivery of audio content," says David Cully, President of Baker & Taylor Retail Markets. "Digital audio is growing rapidly. Developed by one of the leaders in audio content, this platform, along with the strong partnerships Baker & Taylor has forged, will allow more great content to be available at the fingertips of consumers, who are very eager for it."
While available now in selected retail outlets, Baker & Taylor and Findaway World also plan to launch Acoustik as part of the Axis 360 digital media platform for libraries and their patrons.
"We are proud to partner with Baker & Taylor to introduce our digital download technology into the retail space – and soon library, as well," said Mitch Kroll, co-founder and CEO of Findaway World. "This expands our reach and allows us to bring our app to audiobook listeners everywhere. Users are going to love what they see and hear."
Acoustik is available for download, at no charge, on iPhones and iPads through Apple's App Store and on Android devices through Google Play (formerly Android Market).
About Baker & Taylor
Baker & Taylor, Inc. is the world's largest distributor of books, digital content and entertainment products. The company offers cutting-edge digital media services and innovative technology platforms to thousands of publishers, libraries and retailers worldwide. Baker & Taylor also offers industry-leading customized library services and retail merchandising solutions. Charlotte, N.C.-based Baker & Taylor is majority owned by Castle Harlan Partners IV, L.P., an institutional private equity fund managed by Castle Harlan, Inc., a leading private equity investment firm.
About Findaway World
Findaway World LLC, creators of Playaway®, Playaway View®, and Catalist Digital, is a private company based in Cleveland, Ohio dedicated to delivering simple and immediate access to digital content.