BEA Show Notes: Day 2
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Schanker's data also showed that while most discounts are effective, $0.99 promotions maximize response while $2.99 promotions maximize revenue.
On the show floor, we talked with Copia EVP Ben Lowinger and CEO & Founder of the Alvo Institute, Rebecca Tomasini. We discussed their innovative K-12 pilot program at the Los Angeles Unified School District (the second largest school district in the country) that, according to preliminary and mid-pilot results, has the potential to mitigate problems that can arise for students who have difficulty reading.
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Brian G. Howard
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