Big Idea: How to Monetize Those Nuggets of Content Gold
2. Ascertain the audience, and what they would need: Think big. Once materials are findable with various indexes, the audience will be bigger than you might think: Readers for physics articles are more than just physicists, and the readers for historical newspapers are more than just historians.
3. Determine how will you distribute the digital collection: By annual subscriptions? Discrete collections of articles? Are you going to sell one article at time? To libraries or individuals? And be ready to adjust your approach as you learn more. And with proper design of your electronic collections you will have more flexibility to respond to demand.
4. Develop your business case: Ascertain the various alternatives that are open to you in creating your electronic collections, and estimate costs. Estimate your potential markets and projected revenue. This of course is not so easy, as you are working with many unknowns, but you do need measurable goals.
5. Execute: Now do it. Of course, that's easier said than done and more than we can cover here.
Mark Gross is the CEO of the Data Conversation Laboratory.
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Mark Gross, president of Data Conversion Laboratory (DCL), is an authority on XML implementation and document conversion. Prior to joining DCL in 1981, Gross was with the consulting practice of Arthur Young & Co. He has a B.S. degree in Engineering from Columbia University and an MBA from New York University. He also has taught at the New York University Graduate School of Business, the New School, and Pace University. He is a frequent speaker on the topic of automated conversions to XML and SGML.