BISG Extends Making Information Pay Conference Series with Higher Ed Publishing Program
Industry standards organization Book Industry Study Group (BISG) is expanding its Making Information Pay conference series, held each spring in New York City, with a new half-day live conference. The inaugural event, entitled What College Students Think: Making Information Pay for Higher Ed Publishing, will be held Feb. 9, 2011 at the Yale Club of New York City, and will address ways in which new media is impacting how and where college students are acquiring course materials.
According to BISG, the event will feature perspectives from senior executives at industry-leading companies. "Rather than providing a broad industry perspective, however, this program is being specifically tailored to the needs of higher education executives in acquisitions, development, media, marketing and sales who need to understand the changing needs of the college students using their materials," a press released issued by the organization stated.
"Today's college student is learning through an expanding array of media channels ranging from traditional textbooks to online learning platforms to websites, social media and mobile applications," says Angela Bole, deputy executive director of BISG. "BISG is happy to be able to expand the successful half-day Making Information Pay conference series into a new annual program focusing solely on the higher education marketplace. This new program will take the industry a long way toward understanding how to compete for adoptions in today's world of open source and online educational products."
In addition to speaker presentations, What College Students Think: Making Information Pay for Higher Ed Publishing will feature preliminary findings from BISG's newest research survey, "Student Attitudes Toward Content in Higher Education." Utilizing Bowker's PubTrack Consumer tool for understanding consumer book-buying behavior, this new survey will provide analysis of how students currently enrolled in two-year, four-year and for-profit institutions perceive and use different types of educational materials in their course of study.
"An event like this, designed particularly for higher education professionals, is critical given the challenges and opportunities facing this market from both a content development and a distribution standpoint," says Kelly Gallagher, vice president of publishing services for Bowker, which is also an event sponsor. "The timeliness of this event, and the relevance of the data presented, will help academic publishers walk away with tangible insights into these areas."
For more information on the event, visit http://www.bisg.org/events-0-615-mip-for-higher-ed-publishers.php