The Top 30 Book Manufacturers
Liess: Many of our customers are already forgoing F&Gs and hard proofs when supplying PDF files. We are comfortable with whatever our customers preferences are regarding proofs.
Nason: … F&Gs, for the most part, are gone. Our customers simply do not request them. Hard proofs or contractual proofs are still requested on more than 80 percent of our jobs, but it is starting to move toward soft proofs as a final look or correction. We do have a few customers that provide PDF files and contractual proofs, and do not want to see any additional proofs. In these cases, we do a sampling of Kodaks and a folded blueline for internal review with nothing going to the customer. We would not recommend sending proofed PDF files without hard proofs or soft proof approval. In the near future, we expect to have clients reviewing all aspects of color and copy via soft proofs. …
Matt Steinmetz is the publisher and brand director of Publishing Executive.