Kaplan's new app is built on a MarkLogic [data] Server beneath a customized digital content reader developed by Bluefire Productions (a user-experience-design and -development, and e-book technology solutions provider).
Maureen McMahon, president and publisher of Kaplan Publishing, told Book Business that the app's goal is to introduce students to new studying tools, such as mobile. (They still receive print course and test prep materials—for now.) "We see this as an evolutionary process," said McMahon. "We want to learn how students will use these materials, whether they are using the highlighting and note taking, or whether they're spending three hours at a time with the materials or 10 minutes here and there." McMahon noted that such data would help Kaplan design app products to best suit students' needs.
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- Apps