This morning the chock-full April issue of Book Business April hit subscribers' inboxes. In case you missed it, you can check out the digital edition here. If you are not a subscriber, you can sign up here for your free digital (or print) subscription.
The April issue is all about innovation. In our cover story, "The Innovators," we've spoken with publishers who are developing creative solutions for an increasingly complex and splintered industry. These innovators are crossing disciplines because the lines that define the work of a book publisher are blurring and the industry needs people that can operate across them. HarperCollins chief digital officer, Chantal Restivo-Alessi is a prime example of this and shares how her experience in the music industry has informed her strategy in the book business. Likewise Luke Parker Bowles, EVP of production at Open Road Media, has used his knowledge of the film industry to develop author-driven videos that build interest around books, attract new readers, and increase product discoverability.
Hopefully you can find inspiration in the stories of those profiled in "The Innovators" section and beyond. From audiobooks to comic books to enhanced ebooks, new ideas for improving the book-reading experience, boosting the bottom line, and reshaping the industry come from individuals applying their wily entrepreneurial visions to a long-established profession. Take a closer look, and you'll see cross-pollination is often at play in the entrepreneur's eureka moment.
So grab your tablet or mobile, peruse our latest issue of Book Business, and prepare for your eureka moment to strike.
-- The Editors
Related story: Audiobook Boom Provides Big Opportunities for Publishers
- Companies:
- HarperCollins