As for authors, we’ve recruited some top names in the business using a royalty based-on-ad-revenue model. Our model doesn’t yield as much royalty per unit, but there are no used books, and there is much better sell-through. So it’s a volume decision for the author. Plus, there is a missionary element to our work that resonates. Authors are drawn to our model because most agree that textbook prices have reached an unreasonable (some would say unsustainable) level. Our authors want to participate in changing the industry.
Book Business Extra Q&A -- Freeload Press CEO Talks About His Mission to Offer Students Free, Downloadable Textbooks
As for authors, we’ve recruited some top names in the business using a royalty based-on-ad-revenue model. Our model doesn’t yield as much royalty per unit, but there are no used books, and there is much better sell-through. So it’s a volume decision for the author. Plus, there is a missionary element to our work that resonates. Authors are drawn to our model because most agree that textbook prices have reached an unreasonable (some would say unsustainable) level. Our authors want to participate in changing the industry.