With that, and based on publishers requests, this fall Textbook Media is adding an exciting alternative program, called Payload Textbooks, where the end-user pays a fee for an e-textbook with ads. Publishers can afford to adjust end-user price, because they are now collecting ad revenues. We have a handful of publishers interested in testing that model. We expect they will try it first with new publications, or smaller market books, to test it out. We’re excited about working with them.
Book Business Extra Q&A -- Freeload Press CEO Talks About His Mission to Offer Students Free, Downloadable Textbooks
With that, and based on publishers requests, this fall Textbook Media is adding an exciting alternative program, called Payload Textbooks, where the end-user pays a fee for an e-textbook with ads. Publishers can afford to adjust end-user price, because they are now collecting ad revenues. We have a handful of publishers interested in testing that model. We expect they will try it first with new publications, or smaller market books, to test it out. We’re excited about working with them.