Books By E-mail and RSS: Q&A With the Creator of DailyLit.com
EXTRA: Many in the industry think that e-books and the e-book revolution are still a few years off. Do you agree and do you feel that the industry will see a shift toward more digital acceptance?
DANZIGER: The key is customization. If you give busy readers easy-to-achieve milestones of reading (e.g., under five-minute installments), you can create a successful digital program. DailyLit allows readers to set the days of the week, time of day and method of receiving the installments. For instance, a commuter could receive e-mail installments every weekday at 7:00 a.m. – or a publishing executive could receive installments at noon everyday via an RSS feed to be read during lunch.