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“By publishing ‘Slip & Fall,’ Borders marks the launch of a new concept for our company that will differentiate us from other retailers and build customer loyalty,” said George Jones, Borders chief executive officer. “We are now working directly with the major talent and literary agencies to discover and publish books by celebrities, screenwriters and authors; titles that will only be available in our Borders and Waldenbooks stores. It is an exciting initiative, and we are pleased to kick it off with Nick Santora’s first novel.”
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- Companies:
- Waldenbooks
- People:
- George Jones
- Nick Santora
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