Borders Group to Open 25 Pop-Up Stores for the Holiday Season
(Press Release) ANN ARBOR, Mich., Sept 28, 2010, PRNewswire via COMTEX—Borders Group today announced it will open 25 seasonal Borders Express stores nationwide to serve customers during the holiday season. The stores are expected to officially open Oct. 25 and will operate through Jan. 31. Averaging about 2,500 square feet, each store will carry top titles and big new releases, Halloween and holiday-themed items, a selection of kids books, plush and toys as well as an assortment of e-Readers and related accessories. A complete list of the stores can be found below.
"The majority of these stores are located in malls where we had a presence at one time," said Mike Edwards, CEO of Borders, Inc. "Where it didn't make business sense for us to operate stores on a permanent basis in these areas, we can open a seasonal store and serve the holiday shopping needs of our customers. We're thrilled to once again be part of these communities."
Seasonal Borders Express Stores will open in the following locations: Scottsdale Fashion Square, Scottsdale, AZ; Valley Plaza Mall, Bakersfield, CA; Sunvalley Shopping Center, Concord, CA; Westfield Valley Fair, Santa Clara, CA; Perimeter Mall, Atlanta, GA; Westland Mall, West Burlington, IA; Westfield Fox Valley, Aurora, IL; Yorktown Center, Lombard, IL; Woodfield Mall, Schaumburg, IL; Emerald Square, North Attleboro, MA; The Mall at Partridge Creek, Clinton Township, MI; The Crossroads, Portage, MI; Ridgedale Center, Minnetonka, MN; Steeplegate Mall, Concord, NH; Fox Run Mall, Newington, NH; Moorestown Mall, Moorestown, NJ; Hamilton Mall, Mays Landing, NJ; The Mall at Short Hills, Short Hills, NJ; Oakdale Mall, Johnson City, NY; Poughkeepsie Galleria, Poughkeepsie, NY; Kenwood Towne Center, Cincinnati, OH; The Mall at Robinson, Pittsburgh, PA; Collin Creek Mall, Plano, TX; Greenbrier Mall, Chesapeake, VA; Fox River Mall, Appleton, WI.
About Borders Group Inc.
Headquartered in Ann Arbor, Mich., Borders Group Inc. (NYSE: BGP) is a leading specialty retailer of books as well as other educational and entertainment items. The company employs approximately 19,500 throughout the U.S., primarily in its Borders and Waldenbooks stores.
- Mike Edwards