Borders to Include Build-A-Bear Workshop Branded Products In-Store
Borders will host a free Build-A-Bear Workshop themed party on Nov. 13 in stores nationwide to celebrate the partnership. Activities will include singing, dancing and coloring.
"This relationship with Build-A-Bear Workshop further emphasizes our focus on expanding our retail offerings beyond books, and delivering as much consumer choice as possible," said Mike Edwards, CEO of Borders. "Our customers are creative, and Build-A-Bear Craftshop products provide an opportunity for them to express themselves in Borders retail stores in new, fun ways. We're committed to delivering an excellent customer experience--it'll be exciting to see just how creative our community can be."