Borders Launches 'Customer Commitment' Program, Will Match Lower Prices on In-Store Items
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"We're thrilled to offer our customers the new Customer Commitment program this holiday season," said Mike Edwards, CEO of Borders, Inc. "We're the first and only major bookseller to introduce a program like this that truly puts all consumers' needs first. In a competitive environment, the differentiators for consumers are value offerings combined with an exceptional in-store experience. Our customers have no reason to shop anywhere else."
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- Companies:
- Borders Group
- Waldenbooks
- Places:
- Ann Arbor
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