Borders Launches 'Customer Commitment' Program, Will Match Lower Prices on In-Store Items
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Consumers can take advantage of Borders' Low Price Promise by bringing in a current printed advertisement by a local brick and mortar competitor and Borders will match the advertised price on in-stock items. Consumers can also display a local competitor's lower advertised price on an in-store item via their mobile phone. The retailer will also price match items previously purchased from Borders within the company's standard 30-day return and exchange window.
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- Companies:
- Borders Group
- Waldenbooks
- Places:
- Ann Arbor
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