Borders, Sony Team Up to Expand Sales of E-books and Sony Reader
Borders and Sony are teaming up on a partnership that the companies hope will help ignite e-book sales in the United States.
The agreement includes a new, co-branded version of Sony’s online store for e-book downloads, which is expected to be launched in October. In addition, Borders will expand the sale of the Sony Reader––the e-book reading device launched by Sony about 10 months ago––to more than 500 of its stores nationwide beginning next month. Currently, the Reader is on sale in approximately 270 Borders stores.