Industry's Most Comprehensive Report calls 2010 a 'Perfect Storm' of Challenges to U.S. Book Market
Bowker and PW team again to provide insight into book buying demographics and behavior
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The report also explores how books are competing with other forms of entertainment for the consumer dollar. While steady declines were seen in book buying in the first three quarters of 2010, purchases bounced back in the fourth quarter, with 51% of book buyers saying the economy had no impact on their book buying - the highest percentage in two years. Among book buyers, reading books continues to place in the top three forms of media entertainment (along with communicating online through email or IM and surfing the web). However, reading as a pastime continues to decline: the percentage of book buyers who reported reading a book at least once a week fell to 57%, down from 59% in 2009.
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- People:
- Kelly Gallagher
- Places:
- NEW PROVIDENCE
- U.S.
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