Industry's Most Comprehensive Report calls 2010 a 'Perfect Storm' of Challenges to U.S. Book Market
Despite the industry's dizzying pace of change, the report identifies a variety of consistencies in the demographics of book buyers: women dominate purchasing across all genres, Baby Boomers are the top buying generation and fiction continues to form the backbone of the industry sales.
2010-11 U.S. Book Consumer Demographics and Buying Behaviors Annual Review includes more than 100 pages of data and analysis including a rich summary of insights followed by demographic data on America's book buyers, what types of books they buy and where they buy them, along with insight into what motivates their purchases. The changing nature of format and the impact of e-books are explored by defining the demographics of the e-book buyer. The report also includes a detailed look at book production statistics.
- People:
- Kelly Gallagher
- Places:
- NEW PROVIDENCE
- U.S.