Cavemen, Gutenberg and the 'New' Stone Tablets
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The process is very simple. Instead of printing thousands of books, putting them in a warehouse and hoping they will sell, they print them digitally, as demand arises. More and more publishers, including mainstream publishers, are moving in this direction. Publishers who used to do initial print runs of 10,000 or 20,000 books now print just 1,000 books. Then they wait to see how the book is selling. If it is not selling well, it moves to being produced on-demand, and the publisher has not spent money on inventory sitting in warehouses.
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