CEO David Steinberger Says Perseus Had a Record-Breaking Year
In a letter to employees sent August 18th, Perseus Books Group CEO David Steinberger wrote that the publisher and its client publishers achieved the highest number of book sales in the company's history. The lengthy letter delves into each month of Perseus' fiscal year, which ended on June 30th, and highlights some of the major acquisitions and bestsellers that propelled Perseus to record-breaking heights. Those include the De Capo imprint's successful acquisition of a suite of bestselling wellness titles from the Mayo Clinic in September, wrote Steinberger. He also attributed the publisher's success to the acquisition of multiple titles written by Youtube stars including Alfie Deyes' Pointless Book and Pointless Book 2 as well as Paige McKenzie's YA novel The Haunting of Sunshine Girl -- the first in a trilogy to be published by Weinstein Books, a joint venture between The Weinstein Company and Perseus.
"It has truly been an extraordinary year," wrote Steinberger, "a year of records and recognition, a year of exceptional publishing and service to publishers . . . We have together built a special company with a unique mission -- enabling independent publishers to reach their potential, whether they are owned, joint venture, or client publishers. Your collective dedication to this mission, evident in every book you touch, endures long past the turn of any calendar page, and for that I thank you all."
To learn more about Perseus, and in particular it's data-driven marketing strategy, check out Book Business' Corner Office interview with CMO Rick Joyce here.
Read Steinberger's complete year-end letter here.