Self-Publishing is the new market segment
Computers and content creation tools have become ever-present. Adding that factor to the viral growth of social media and the online community in general has fostered the democratization of publishing. While “vanity” books have been around for some time, there is now a “reachable” way for a self-publisher to develop content and prepare it into a form that will allow them to create a book, magazine, mobile application, video and more. Distribution for self-publishers is now available through self-promotion or the use of the growing list of production and distribution channel offerings to support these new requirements. As a result, self-publishing is one of the fastest-growing publishing segments, and is a catalyst for transformation across the publication printing industry.