Welcome to the Metadata Millennium: A Complete Overview of What Metadata Can Do for Publishers
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Bill Kasdorf
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But this is about to change. Particularly with the development of the EPUB 3 standard, with its alignment with the Open Web Platform (the name for the rich set of standards, such as HTML, CSS, SVG, JavaScript, MathML, XML, etc., that govern the web), publishers will increasingly exploit the broader opportunities available in a combined print/ebook/app/online world. This is already happening in textbooks: Platforms like CourseSmart and VitalSource provide rich media, interactivity, highlighting, annotations, linking, and capabilities for collaboration and sharing, and the books they provide to students work online or offline, and on laptops, tablets, and smartphones. Increasingly, these things will become important for all types of books.
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