Welcome to the Metadata Millennium: A Complete Overview of What Metadata Can Do for Publishers
The ISNI is also invaluable in disambiguating such things as the names of publishers -- and associating all of their imprints -- universities, corporations, and lots of other entities. The ISNI is new, but millions have already been registered. Once it is widely used it will be much easier for computers to keep things straight, and serve up the person or organization we're truly looking for. And, of course, the metadata associated with the author or organization is what makes such systems work.