The Definition of Success
David Pelkey, Merriam-Webster’s director of manufacturing, earns national honor for a stellar career.
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The company also produces companion CDs and hopes to capitalize on the iPod craze. “We already have a big presence in electronics, with technologies like the Franklin Reader [e-book reader software],” Pelkey says.
Merriam-Webster’s marketing philosophy doesn’t involve pushing one medium over another, according to Pelkey. Rather, the company responds to what its customers respond to—which continues to be an overwhelming favoritism for print. Approximately 90 percent of its revenues are still derived from print, says Pelkey.
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- Merriam-Webster
Gretchen A. Peck
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