Demand for Recycled Grows
A recent market analysis conducted by the GPI found switching to 30% post-consumer paper would increase costs no more than 4¢ per book. Changing to 100% recycled paper would could raise costs up to 17¢ per book.
"I've been trying to get publishers to recognize that they can have a huge impact on the recycled paper market by buying recycled," Bruner says. "The trade press is in the driver seat. If one trade house would send the [recycled] message, the mills would get in line in a minute."