Direct-to-Consumer Marketing: Getting the Media Mix Right
Publishers that sell books directly to customers must create a strategy to attract new customers and also develop a communications strategy that will help retain existing ones. Although choosing the right marketing mix isn’t always easy, the key is to assemble a group of marketing tactics that will win early sales and sustain your existing business.
This webinar will share strategies that work in today’s world. Barb Pellow, Group Director at InfoTrends, will share survey data from InfoTrends’ recent Direct Marketing Strategies Study, which surveyed 900 consumers on their communication preferences. These findings will be backed by case studies that explore the effectiveness of blending the right channels.
Key topics will include:
- Consumer communication preferences
- Channels that drive consumers to take action
- Building the right media mix in an “all channels on” world
Barb Pellow, Group Director, InfoTrends
Christie Kimball, VP Marketing & Strategy, OneTouchPoint